Cookies & Online Tracking

Our website uses “cookies” and other similar technology (including pixels, tags, scripts, and other tracking technologies) to help measure and track visitors to the website and to collect certain technical and navigational information. The information we collect about you includes your operating system version, browser type, internet protocol address, pages visited, date and time of your visit, and your general geographic location. This information may be combined with other information collected over time and across websites and devices. The information obtained helps us understand how our website is used and may be used to improve our website design and functionality, or to provide customized services and information to you. In some cases, this information may be used by us or our service providers to develop insights about user interests or preferences. ProShares may also use similar tracking technologies in emails that ProShares may send to you.

ProShares may also use third party advertising companies, such as Google, to serve online ads for our funds to you on ProShares’ behalf based on your visits to ProShares.com or to other websites. These ads may appear on a wide variety of websites, which have no affiliation with our funds. In addition, ProShares uses third-party analytics, advertising, and marketing partners (which may be deployed through tools such as tag management systems) that may collect information directly from your browser or device when you visit our website. These partners may use cookies and similar technologies to collect information about your online activities over time and across different websites or services. ProShares does not use this information to directly identify you and makes reasonable efforts to align our data practices with applicable privacy laws and industry standards. However, certain technical and usage information collected through cookies and similar technologies may be considered personal information under applicable law. Third party advertising companies may use cookies or similar technologies to measure and improve the effectiveness of advertising for their clients, including ProShares. These companies do so by collecting and using limited technical and other anonymous information about your browsing activity, potentially including: date and/or time the ad is shown, cookies, internet protocol (IP) address information, browser and device information, etc.

These third parties may use the information they collect for their own purposes in accordance with their privacy policies.