Growing Dividends or High Dividends? Which Strategy Is Right for You?

September 30, 2024
STRATEGY Dividend Growers
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Key Observations
  • Dividends have accounted for roughly one-third of the market’s total return since 1960.1
  • Many investors turned to dividend strategies as a source of potential income during the ultra-low interest rates of the past decade.
  • Not all dividend investing strategies are equal, and there are important differences between strategies targeting high dividend yield versus dividend growth.

With near-zero interest rate policies behind us, investors may want to re-evaluate their use of dividend strategies. Here, we outline three potential advantages of dividend growth strategies like the S&P 500 Dividend Aristocrats, which many consider an all-weather approach for investing in dividends.

Dividend Growth Can Provide a More Balanced Approach to Returns
Dividend investors face a fundamental choice when designing their portfolios: income now or growth over time? It’s no trivial decision. The immediate gratification of high-yield income may be tempting. But it is only one component of total return—the larger part being capital appreciation. It is capital appreciation that has delivered most of the market’s returns over time.2
  • To attract investors, companies with high dividend yield often pay dividends at levels that make it difficult to reinvest into the business, sacrificing potential growth as a result.
  • A dividend growth strategy, on the other hand, invests in companies that consistently grow their dividend. The S&P 500 Dividend Aristocrats Index, for example, tracks high-quality companies that have grown their dividends for at least 25 consecutive years.

While their yields may be lower, companies like those in the S&P 500 Dividend Aristocrats Index generally have a better balance of growth and income. As a result, they have provided greater total returns over time.

Source: Bloomberg. Data from 5/2/05–9/30/24. Dividend growth is represented by the S&P 500 Dividend Aristocrats Index, and high dividend yield is represented by the Dow Jones U.S. Select Dividend Index. Index returns are for illustrative purposes only and do not reflect any management fees, transaction costs or expenses. Indexes are unmanaged, and one cannot invest directly in an index. Past performance does not guarantee future results.
Dividend Growth Has Outperformed Regardless of Interest Rate Direction

The normalization of Federal Reserve monetary policy has opened a huge divide in expectations around the future direction of interest rates. While the Fed maintains a higher-for-longer stance, market participants have been pushing yields lower in anticipation of economic uncertainty and future rate cuts. Such a volatile rate environment has been a challenge for many dividend investors.

The all-weather approach of the S&P 500 Dividend Aristocrats, however, has performed well under a variety of rate environments, making it a potentially sound strategy no matter where rates go.

Source: Bloomberg. Data from 5/2/05–9/30/24. Results show average performance during different interest rate regimes of both dividend growth, as represented by the S&P 500 Dividend Aristocrats Index, and high dividend yield, as represented by the Dow Jones U.S. Select Dividend Index. Monthly returns for each strategy were separated into rising-rate and falling-rate periods based on movements in the 10-year Treasury yield. Rising-rate periods were defined as periods in which the change in the 10-year Treasury yield was > 0, and falling-rate periods were those in which the change in the 10-year Treasury yield was < 0. Average monthly returns were then annualized. Index returns are for illustrative purposes only and do not reflect any management fees, transaction costs or expenses. Indexes are unmanaged and one cannot invest directly in an index. Past performance does not guarantee future results.
Initial Yield Can Be Deceiving
From a dividend perspective, income growth and sustainability demand greater attention than initial levels of yield during periods of uncertainty like we have today. History has demonstrated why.
  • High dividend yielding companies have been known to reduce dividends during difficult periods, for example, during the Great Financial Crisis.
  • The S&P 500 Dividend Aristocrats have consistently grown their dividends through numerous difficult environments, resulting in higher levels of yield-on-cost compared to high dividend yielding companies, and despite lower levels of initial yield.

Source: Bloomberg. Data from 1/1/06–9/30/24. Index returns are for illustrative purposes only and do not reflect any management fees, transaction costs or expenses. Indexes are unmanaged and one cannot invest directly in an index. Past performance does not guarantee future results.
The Takeaway

Against the backdrop of a rapidly changing interest rate environment and significant economic uncertainty, advisors may want to consider their dividend strategies carefully. A strategy focused on long-term dividend growth may outweigh the immediate benefits of a high dividend yield strategy. ProShares offers the only ETF tracking the S&P 500 Dividend Aristocrats Index, plus seven more dividend growth ETFs covering a variety of U.S. market caps, technology strategies and international markets.

 

1,2Source: Morningstar, as of 9/30/23.

 

 

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NOBL

S&P 500 Dividend Aristocrats ETF

Seeks investment results, before fees and expenses, that track the performance of the S&P 500® Dividend Aristocrats® Index.

REGL

S&P MidCap 400 Dividend Aristocrats ETF

Seeks investment results, before fees and expenses, that track the performance of the S&P MidCap 400® Dividend Aristocrats® Index.

SMDV

Russell 2000 Dividend Growers ETF

Seeks investment results, before fees and expenses, that track the performance of the Russell 2000® Dividend Growth Index.

TMDV

Russell U.S. Dividend Growers ETF

Seeks investment results, before fees and expenses, that track the performance of the Russell 3000® Dividend Elite Index.

TDV

S&P Technology Dividend Aristocrats ETF

ProShares S&P Technology Dividend Aristocrats ETF seeks investment results, before fees and expenses, that track the performance of the S&P® Technology Dividend Aristocrats® Index.

EFAD

MSCI EAFE Dividend Growers ETF

Seeks investment results, before fees and expenses, that track the performance of the MSCI EAFE Dividend Masters Index.

EUDV

MSCI Europe Dividend Growers ETF

Seeks investment results, before fees and expenses, that track the performance of the MSCI Europe Dividend Masters Index.

EMDV

MSCI Emerging Markets Dividend Growers ETF

Seeks investment results, before fees and expenses, that track the performance of the MSCI Emerging Markets Dividend Masters Index.

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The performance quoted represents past performance and does not guarantee future results. Index information does not reflect any management fees, transaction costs or expenses. Indexes are unmanaged, and one cannot invest directly in an index.

There is no guarantee any ProShares ETF will achieve its investment objective.

Shares of any ETF are generally bought and sold at market price (not NAV) and are not individually redeemed from the fund. Your brokerage commissions will reduce returns.

Investing involves risk, including the possible loss of principal. These ProShares ETFs entail certain risks, including imperfect benchmark correlation and market price variance, that may decrease performance. Please see summary and full prospectuses for a more complete description of risks.

Carefully consider the investment objectives, risks, charges and expenses of ProShares before investing. This and other information can be found in their summary and full prospectuses. Read them carefully before investing.

Investments in smaller companies typically exhibit higher volatility. Small- and mid-cap companies may have limited product lines or resources, may be dependent upon a particular market niche and may have greater fluctuations in price than the stocks of larger companies. Small- and mid-cap companies may lack the financial and personnel resources to handle economic or industrywide setbacks and, as a result, such setbacks could have a greater effect on small- and mid-cap security prices.

Technology companies may be subject to intense competition, product obsolescence, general economic conditions and government regulation and may have limited product lines, markets, financial resources or personnel.

International investments may involve risks from: geographic concentration, differences in valuation and valuation times, unfavorable fluctuations in currency, differences in generally accepted accounting principles, and economic or political instability.

EUDV may be adversely affected by economic uncertainty experienced by various members of the European Union.

In emerging markets, many risks are heightened, and lower trading volumes may occur.

The "S&P 500® Dividend Aristocrats® Index," "S&P MidCap 400® Dividend Aristocrats Index" and "S&P® Technology Dividend Aristocrats Index®" are products of S&P Dow Jones Indices LLC and its affiliates. "Russell 2000® Dividend Growth Index," "Russell 3000® Dividend Elite Index" and "Russell®" are trademarks of Russell Investment Group. "MSCI," "MSCI Inc.," "MSCI Index" and "EAFE" are service marks of MSCI. All have been licensed for use by ProShares. "S&P®" is a registered trademark of Standard & Poor's Financial Services LLC ("S&P") and "Dow Jones®" is a registered trademark of Dow Jones Trademark Holdings LLC ("Dow Jones") and have been licensed for use by S&P Dow Jones Indices LLC and its affiliates. ProShares have not been passed on by these entities and their affiliates as to their legality or suitability. ProShares based on these indexes are not sponsored, endorsed, sold or promoted by these entities and their affiliates, and they make no representation regarding the advisability of investing in ProShares. THESE ENTITIES AND THEIR AFFILIATES MAKE NO WARRANTIES AND BEAR NO LIABILITY WITH RESPECT TO PROSHARES.

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